It’s that time of the month again: making payroll. Just like so many months before this one, you have no idea where exactly is your next paycheck coming from. As a website development business owner, you are already doing your best to land new clients, collect payments from past projects and finish due work so that you and your employees could get paid. The mental pressure of starting from scratch each month and having to land enough new projects to feed your team takes its heavy toll. Sometimes your best seems like not enough.
This book is a practical guide to planning, building, implementing, selling, marketing and organizing your recurring revenue services. You will learn how to monetize your support and maintenance services as well as your services which grow your clients' businesses. The book is chock-full of real-life examples, resources and tips which will save you many hours of frustration and confusion.
To a creative services company, recurring revenue is the holy grail. Imagine money appearing in your company bank account every month or every year without perpetual worry and constant struggle. Imagine not having to depend on money coming from new projects. Imagine spending your work days doing your most creative work for awesome, well-paying clients who love everything you do for them. Imagine watching some of your toughest business problems fade away and completely disappear.
"I think the book is great! There is generally not much information out there on running a web agency so I think this book covers a very important aspect that many could get wrong, such as charging for support, and other ways to create recurring revenue."
How much would the following be valuable to you if you made it a reality?
It’s so valuable, that we were able to stop accepting new clients and focused on existing clients only. The results was that we considerably grew our expertise in digital marketing that we continued to offer to our existing clients.
It’s so valuable, that we were able to afford to hire a new person to work on client projects.
It’s so valuable that, since we adopted the “recurring revenue first” business model, we became more profitable and happier than ever before in our professional careers.
It’ so valuable, that our agency was able to afford to start working on a new product business. At one point, we assigned our only developer and our most experienced marketer to work on the product almost full time. We dabbled in product business before - twice - but without recurring revenue we had to stop.
Because fear and lack of resources, time, energy, experience and know-how is what keeps most web agencies from creating their own recurring revenue streams. Web agency owners aren’t usually aware which of their problems they could easily solve with recurring revenue and because of that lack of awareness, they choose not to act.
Luckily you’ve stumbled upon this book - a complete guide to making you aware of the benefits of recurring revenue. This awareness will help you master the subject. Fresh ideas and new knowledge that the book contains will infuse you with self-confidence that you can complete the needed transformation to a web agency which is financed by recurring revenue streams. The book’s many practical examples, resources and tips on planning, building, implementing, selling, marketing and organizing your recurring revenue services will help you build and sell your services faster.
As an owner of a web agency myself, I walked my own long path starting as an inexperienced web design company with zero recurring revenue. This book is the missing hands-on manual that I wish I had when I co-founded my agency in 2002. It took me years of trial, error, tears and sweat to realize that recurring revenue was the solution to so many of my agency’s struggles. And after I finally made a decision to focus on building recurring revenue, it took me another twelve months to build all the necessary services and resources to the point where I could start selling them. Stuff happens, you know. Six months after that, our annual recurring revenue increased 35%. Today, our monthly business expenses are almost fully financed by some form of recurring revenue. I have condensed all my experience into this book so that you could skip years of indecision and months of work, trial and error.
The parts that are finished are marked bold.
Have a look at the more detailed table of contents on Leanpub.
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