A list of useful project management rules could be a mile long. But what good is a list that doesn't help you remember the truly immutable rules? You know: the ones that you shouldn't be ignoring, bending, twisting, breaking. In this article I give you the rules that we use in our digital agency and the exact explanation how they help us manage our web development projects better. I also mention what happens when you go around these rules.

99,99% of all tasks that our web development business had to perform for our clients were not urgent. And when something is urgent, the human instinct is to react and fix it before attempting to manage the data about urgency first. That's how humans function. The best software supports natural human behavior.

There is more than one way to organize projects. Organizing starts when you give the project a name. What's in a name? A lot! The name of the project changes the way you approach work on a project, and that approach can have a positive or negative effect on your productivity.