Did you know that up to 90% of the buying cycle is completed before a B2B buyer ever speaks with a sales rep? As a B2B company, you need to help your clients choose you. A good website copy answers clients' key questions while they're still in the research phase. You might be wondering: What are the essential elements of a service page copy? In what order should I present them? Our 24-question checklist with examples of good and bad content will help you write persuasive copy that leaves no key questions unanswered.

Every blog post should contain a call to action (a CTA). Think of the first-time visitors: what do you want them to do after they finish reading your post? Do you want them to wander off? No, you want to capture them so that you can contact them again. No call to action = high bounce rate = opportunity lost. In this blog post we show you the minimum you need to know about CTAs to start getting business leads for your digital agency.