Did you know that up to 90% of the buying cycle is completed before a B2B buyer ever speaks with a sales rep? As a B2B company, you need to help your clients choose you. A good website copy answers clients' key questions while they're still in the research phase. You might be wondering: What are the essential elements of a service page copy? In what order should I present them? Our 24-question checklist with examples of good and bad content will help you write persuasive copy that leaves no key questions unanswered.